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Welcome to "The Cheque's In The Post"
The
cheque’s in the
post is a book based on the
views of The Express Group partner, John Woodworth. The book was co written with the highly respected author, Anthony Wall and took over six years to complete. The book is regularly used for all people new to cash collection or those who need a “shot-in-the-arm”. Generally considered to be one of the best written books of its genre, it is an invaluable tool for companies who wish to maximise the performance of their credit control
department.
London
debt collector John Woodworth is an out-and-out
professional. He wants results. Fast. That’s why
he takes the time to be friendly, why he favours
co-operation rather than confrontation…and why
some surprised and surprising people are glad he
made contact. Woodworth understands debtors
(human, like him) and knows how to relate to
them. So he should after thirty years spent
running collection agencies, in Britain and in
his native Canada. He is equally perceptive
about creditors – and the daft and
self-defeating things they do. An enthusiastic
communicator, he developed his ‘people skills’
as a school head and as an insurance salesman.
Today those talents, plus exceptional expertise,
make him a popular speaker at seminars for firms
seeking guidance on credit control.
This
book is intended primarily, though not
exclusively, for small businesses (each
employing 50 or fewer staff). There are 3.7
million such firms in the UK – and all lead
high-risk lives. But most live more dangerously
than they need when it comes to granting credit.
Late payment and bad debt – terminal afflictions
for far too many – can be curbed.
The Cheque’s in the Post offers both prevention
and cure: credit control made simple – plus a
method of debt collection which achieves
way-above-average success by being ‘human’. In a
world of flow charts and balance sheets, it’s
easy to forget that commerce is also about
people. Customer relations, one way or another,
matter at least as much as the quality of a
company’s services or products.
The vast majority of debtors intend to – and
will – pay up. Yes, but how promptly? That
depends to a remarkable degree on the creditor
and his/her powers of persuasion. Back to
customer relations, a strengthening bond between
buyer and seller, a process that promotes
honesty as the norm.
Underlying this personal ‘campaign’ must be
strict and efficient credit control, without
which any trader is courting disaster.
No commercial venture, whatever its size or
status, can afford to lose sight of basics. This
book will serve as an initiation for some and a
refresher course for others.
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